Presentation
Related topics:
MedTech, Commercial
Availability: FREE
- Moving beyond NPS
- Engaging a global team to get local customer insight
- Maintaining the focus on the customer
- Driving the global process forward.
- It’s not just the numbers: Tell the story of the customer
Speakers
Shane West
VP Client Relations
Cetas Healthcare Insights, Norway
Dushyant Gupta
Senior Client Engagement Director
Cetas Healthcare Insights, India
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- What does the new world of medtech and digital health look like?
- How can digital technologies and services enhance the value of devices in a meaningful way to payers?
- How will these innovative solutions be regulated and reimbursed?
Speaker
Anne Smart
Managing Director
ClearView Healthcare Partners, USA
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
Explore how new digital technologies enhance your customer interactions and deliver real commercial benefit
- Understand how your customers’ needs have changed
- Learn how digital technology enables you to respond to these new challenges
- Explore how virtual engagement technologies create new opportunities
- See real-life examples of how digital solutions have transformed customer relationships
- Bringing it all together: learn how to use the data to extend commercial opportunities
Speaker
Lars U Diemer
Chief Executive Officer
Agnitio, Denmark
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- Empowered buyer teams force Marketing & Sales to step up their game
- Marketing can support sales teams to become more solution-centric
- Sales teams can go beyond the expected and impact the modern day buyer
- Ceterix, bioMérieux and ARGEN use sales enablement technology to step change Marketing and Sales alignment and grow sales productivity.
Speaker
Orhan Dayioglu
Sales Transformation Leader
Showpad, Germany
Presentation
Related topics:
MedTech, Commercial
Availability: FREE
- Situation before the project start
- Evaluation process and piloting
- Implementation approach
- Outlook for the future
Speaker
Arik Brückner
Commercial Director
Pitcher AG
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Becoming an integral partner in strategic business decision making
- Organizing the competency in today’s value-based healthcare (VBHC) environment
- Case studies
Speaker
Rob Wenthold
Vice President
Boston Healthcare
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- What is Value and how to quantify it?
- “Doctors love my product, but I still cannot sell it” - an evolving balance of power
- Do I need Reimbursement? What are the risks?
- “Your product is too expensive”: fact or misperception?
- Case example: from “easy-to-use” to “cost-saving”
- Practical recommendations for Value-Based Sales
Speaker
Ben Modley
Director of European Operations
Value Connected, Germany
Presentation
Related topics:
MedTech, Commercial, Regulations & Ethics
Availability: FREE
- Current and future regulatory environment
- How is the industry geared to address these changes?
- What are the constructs of an ideal marketing claims strategy?
- What are the gold standard practices for marketing claims?
- How to deal with unsuccessful claims?
Speakers
Sumit Mehta
Managing Director
Cetas Healthcare Insights, Singapore
Claus Schaffrath
Consultant & Founder
Cetas Healthcare & MD squared, The Netherlands
Presentation
Related topics:
MedTech, Commercial, Patient-Centricity & Care
Availability: FREE
- Understanding the shifting buyer universe.
- Defining the organisation of the future.
- Key challenges & opportunities when transforming your business around the customer.
- Outlining different transformation pathways depending on your organisational imperative & operational maturity.
Speakers
Mark Taylor
Director, EMEA
Blackdot, UK
Linton Chalmers
EMEA Practice Lead, Capability & People Advisory
Blackdot, UK